Las Vegas, NV—New exhibits on display in the Patio Gallery of the Desert Living Center from November 14, 2009 until March 14, 2010 explore how advertising can be and is being used to explore sustainability. Visit these exhibits and make your opinion known about mass media promoting the consumption of “green” products and lifestyles, as well as its use as a vehicle to prompt consumers to make a difference.

Collected by ACT (Advertising Community Together) the ACT Responsible-Advertising Sustainability exhibit showcases ads from around the world that market sustainability. From companies working toward more environmentally friendly operations and “green” products to values that organizations want you to support, this interactive exhibit examines the effectiveness of sustainability-themed advertising, poses questions, and provides opportunities to share your views on advertising and the issues highlighted.

“Advertising surrounds each of us and has an impact in our daily lives on both a conscious and subconscious level,” said Managing Director of the Springs Preserve, Elizabeth Herridge. “These exhibits will give you reason to pause and examine the role ads play in the sustainable choices you make.”

Artist Sandhi Schimmel Gold takes this one step further, using advertising of many forms to create colorful mosaic portraits. Sandhi Schimmel Gold: Junk Mail Art features these portraits, which are assembled from “tiles” made from junk mail, old greeting cards, calendars, photographs, and other paper ephemera—materials that would otherwise go to waste. A self-described “rabid recycler,” Schimmel Gold shows us new visions of beauty created from the advertising industry’s images of beauty.

About the Springs Preserve
The Springs Preserve is a 180-acre national historic site that is the original oasis of Las Vegas and a beacon for a sustainable future. Located three miles from the Strip, the Preserve provides indoor and outdoor experiences that enrich, educate, and entertain visitors of all ages. Indoor experiences include two exhibition galleries dedicated to showcasing art of local and national significance in 8–10 exhibits annually; on-site technologically advanced learning centers; over 300 state-of-the art interactive museum exhibits; and an immersive theater experience. Outdoor experiences at the Preserve include 8 acres of botanical gardens, a series of walking trails leading to historical structures and restored wetlands, live desert wildlife exhibits, a child’s play area, and a 1,800-seat amphitheater. Celebrating the diversity of Las Vegas culture, the Preserve offers events and educational programming that enhance every season of life in the Mojave. Award-winning LEED Platinum architecture and water-smart desert landscaping highlight the Preserve’s dedication to sustainability. The Preserve is located at 333 S. Valley View Blvd. For more information, please visit http://www.facebook.com/l/9f277;www.springspreserve.org.